![]() ![]() ![]() That’s why Gatorade’s “Be Like Mike” campaign was a no-brainer. Jordan, in the midst of his first 3-peat, went from once-in-a-generation superstar to immortal God. He was part of “The Dream Team.” He was a cultural icon before that was ever a thing in basketball because of Air Jordan sneakers. ![]() Jordan transcended fan bases, countries and generations of human beings because of what he stood for. After watching Michael Jordan put up a record 63 points in a playoff game in 1986, Larry Bird said that was “God disguised as Michael Jordan.”
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